Advocating for a health promotion fund

Campaigning to increase/dedicated tax

The term ‘campaign’ is often used to describe the processes and strategies required to make a case for dedicated taxes for health promotion. A campaign is defined as an organized series of operations, which is exactly what is required to achieve success.

The states and countries that have increased tobacco tax for health promotion/ tobacco control initiatives and created appropriate funding mechanisms for their distribution have identified a number of key strategies. Those that are listed below have been generally utilized in both developing and developed countries.


World Health Organization. (2004). The establishment and use of dedicated taxes for health. World Health Organization Regional Office for the Western Pacific.

World Health Organization. (2016). Earmarked Tobacco Taxes: Lessons Learnt from Nine Countries. World Health Organization. Geneva.

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